Ford is thankful right now for three very large vehicles: the F-Series Super Duty and the new Ford Expedition and Lincoln Navigator that go on sale later this year. The company’s falloff in first-quarter earnings, reported today, underscore the fact that the profitable big SUVs can’t come fast enough.

The 2018 Expedition was unveiled in February and goes on sale in the fall. The new Navigator just made its debut in March at the New York auto show and goes on sale late this year. The Super Duty pickup that debuted last year is still ramping up and hitting its stride in the market.
Ford needs these high-profit new vehicles in its lineup as the U.S. auto industry tapers off, and because Ford has shed all its luxury marques except Lincoln which remains a small player in the luxury segment. As Daimler earnings also released today show, there is a lot of money to be made with high-end vehicles. While Ford saw its first-quarter income fall to $1.6 billion, down a whopping $800 million or a 34-percent drop, Daimler doubled its net income to $3 billion in the same period.

In talking to investors, Ford CEO Mark Fields said the company will have better results in subsequent quarters, in part because customers are paying more for Ford vehicles. In the first quarter the average price customers paid for a vehicle in the U.S. was up $1,971, compared to an industry average increase of $506. It is courtesy of vehicles like the Super Duty. Demand is strong and more than half of buyers are opting for the top trim levels: Lariat, King Ranch, and Platinum. The average transaction price is up $6,100 to $56,000. The new Expedition and Navigator should also perform well and bring in top dollar.
Ford officials may rue the day they got rid of Jaguar, Land Rover, Aston Martin, and Volvo. But in these days of reasonable gasoline prices and interest rates, the company is expecting strong returns from investment in its big trucks and SUVs.


Was it worth the drive over from Birmingham? 


Mr. and Mrs. Woods made the drive over from the Birmingham, AL area to purchase their 2013 Ford F-150! 

From the bottom of our hearts we thank y’all so much for your patriotism and for trusting in Mullinax Ford! We wish you both the absolute best of luck in the future to come! 
Please do enjoy your F-150! 

Review: 2017 Ford F-150 Raptor is every redneck’s dream and we love it

The 2017 Ford F-150 Raptor, doing what it does best!

The commercials for the Raptor are simple: lots of engine noise, lots of dirt being flung in the air, and lots of trucks getting airborne. In reality the 2017 Ford F-150 Raptor is … all of that stuff. We spent a week in this pickup, pronking the plains of Eastern Wyoming, and we loved every minute of it.

The 2017 Ford F-150 Raptor has a new engine plus all of the awesomeness that was already there. This includes 14 inches (355.6 mm) of wheel travel through its jacked-up suspension, massive skid plates, a cool center differential lock for better Baja running, and a reinforced frame to take the bumps and inevitable jumps the truck is literally made for.
In commercials for the Raptor – always on closed courses with professional drivers and perhaps some digital enhancement for, ahem, “clarity” – the Ford Performance truck is seen leaping into the air with abandon, landing in clouds of desert dust before drifting around a dirt track corner and heading for some underbrush to disappear behind. The reality is that with this truck, with perhaps less exaggeration about the actual air time, all of those things are possible.


The Ford Raptor is basically an F-150 pickup truck with a lot of modifications. The kinds of modifications that most rednecks dream of making to their pickup, but may not get around to because of, you know, warranties and the lack of a heavy-duty frame welder. Still, at least visually, Ford designers did take cues from the more adventurous mods to the F-Series. That much is obvious. Wide fender flares, deeper cuts to the wheel wells to allow for fatter, more aggressive tires, and a lot of protective bolt-ons to keep rocks and tree stumps from creating any serious damage are all there.
For 2017, Ford also did something else that took the Raptor from “cool” to “badass” in one stroke. Its engineers beefed up the engine. Considerably. The 3.5-liter twin-turbo V6 now produces 450 horsepower (336 kW) and 510 foot pounds (691 Nm) of torque, which is all sent to the now-standard 10-speed automatic transmission. The standard F-150 EcoBoost upgrade 3.5L engine this year produces 385 hp (287 kW), for reference.

That beefy engine upgrade comes with some nice tuning in the intakes and exhaust for some powerful sounds. This also means 0-60 mph (96.6 km/h) sprints at just over five seconds and a top speed of 107 mph (172.2 km/h). Much of that is thanks not only to the engine’s speed and the transmission’s smooth shifting, but also to the pickup’s all-wheel drive being on during any performance driving, which improves both traction and handling.

That AWD switches on and off as needed, and can be over-ridden by the driver with four-wheel drive options, including low gearing.
There are some downsides to the Raptor of course. Mainly they come when hauling goods, pulling trailers, or running at highway speeds on pavement. There is noticeable feedback from the tires and suspension when the Raptor is driven like a normal vehicle. That’s to be expected, though, and we note that noise levels and “shimmy” are far superior to other off-road powerhouses like the Jeep Wrangler with its Rubicon package.
Another major downside is fuel economy. The EPA says that the 2017 Ford F-150 Raptor is capable of 15 mpg (15.7 l/100km) in the city and 18 mpg (13 l/100km) on the highway. Our reality showed that 16 mpg (14.7 l/100km) on the highway is probably the best you can really hope for, and most who drive this truck the way it’s meant to be driven can expect far lower numbers than those.

But holy cow is it worth pumping gas into this truck. The Raptor almost literally begs to get air underneath it. In fact, while driving on the interstate, there will be moments of lucidity where the Raptor virtually speaks to you, telling you to yank the steering wheel and run through the dirt and weeds alongside the road where the truck will be more at home. It promises to find ways to hop the median fences and Dukes of Hazzard across the spans of the overpasses if you’ll just give the Raptor a chance. Sometimes, it was all we could do to resist these urges.
What Ford has created here, basically, is a lightweight pickup truck that has a monstrous, turbocharged engine and some of the best offroad equipment you can attach. Throw in a few extra LED lights, some cool interior stitching, and a lot of well-earned credibility and it becomes something that’s hard to forget.

The Raptor is US$60k worth of fun times, give or take a few bucks.

Armored steps are built into the 2017 Ford F-150 Raptor and are mainly there, it seems, to gather mud and weeds.

There’s about 14 inches of travel in the Ford Raptor’s considerable suspension.

The Raptor is US $60k worth of fun times, give or take a few bucks

2017 Ford Edge: New Car Review

The 2017 Ford Edge midsize crossover has all the quality, space, equipment, ability and crash test scores to make it a top choice. It’s based on the same platform as the excellent Fusion midsize sedan, which means it can blend a smooth ride with a sizable chunk of athleticism. And the whole vehicle is so well executed that it might even sway buyers who were considering the Edge-based Lincoln MKX.
The EPA has revised down a few fuel consumption estimates. 

Confident styling; fuel-efficient turbocharged 4-cylinder engine; luxury ride and isolation; premium interior trim; high-tech features; Sport model’s strong turbo V6

How Much?


Fuel Economy

All Edge models come standard with a 6-speed automatic transmission (including paddle shifters) and front-wheel drive. All-wheel drive is an option.

The SE, SEL and Titanium trims start with a turbocharged 2.0-liter 4-cylinder engine rated at 245 horsepower and 275 lb-ft of torque. According to the Environmental Protection Agency, this engine with front-wheel drive achieves 20 mpg in the city, 29 mpg on the highway and 24 mpg combined. With all-wheel drive, consumption is 20 mpg city/27 mpg hwy/23 mpg combined.

SEL and Titanium versions also offer the option of a 3.5-liter V6 developing 280 hp and 250 lb-ft. Fuel economy checks in at 17 mpg city/26 mpg hwy/20 mpg combined with front-wheel drive and 17 mpg city/24 mpg hwy/19 mpg combined with all-wheel drive.

The Sport has its own turbocharged 2.7-liter V6 making 315 hp and 350 lb-ft, which is linked to an all-wheel drive system. Fuel consumption is 17 mpg city/24 mpg hwy/20 mpg combined.
Standard Features & Options

The 2017 Ford Edge comes in SE, SEL, Titanium and Sport trim levels.
The base SE ($29,845) comes with 18-inch alloy wheels, hill-start assist, automatic headlights, rear spoiler, LED taillights, four 12-volt outlets, active grille shutters, rearview camera, push-button start, cruise control, Bluetooth, Sync voice controls, and a 6-speaker audio system with a 4.2-in display, USB port and an auxiliary input.
SEL ($32,685) adds a keypad entry system, auto-dimming rearview mirror, heated side mirrors with puddle lamps, dual-zone automatic climate control, 8-way power-adjustable driver’s seat, 6-way power-adjustable front passenger seat, rear parking sensors, satellite radio and a leather-wrapped steering wheel.
Titanium ($36,495) comes with 19-inch wheels, heated front seats, hands-free power liftgate, keyless entry/start, ambient cabin lighting, 12-speaker Sony audio system, leather upholstery, driver’s seat memory settings, and the Sync 3 infotainment system with an 8-in central screen and twin adaptive displays in the gauge cluster.
Sport ($41,795) provides the exclusive turbocharged V6, 20-in wheels, sport-tuned suspension, dark grille and rear diffuser, leather sport seats with suede inserts, aluminum pedals and most of the Titanium’s equipment.

Some of the standard items on the upper trims can be added to lower trims via options packages. Other extras, depending on trim, include 21-in wheels, panoramic sunroof, cooled front seats, heated rear seats, navigation, remote ignition, roof rails, adaptive cruise control with a collision mitigation system, perpendicular parking function, xenon headlights, towing package and a rear entertainment system with dual screens.
Cargo space is generous, starting at 39.2 cu ft and expanding to 73.4 cu ft with the second row of seats folded down.

The Edge comes standard with traction control (including torque vectoring for improved cornering precision), stability control, anti-lock disc brakes, automatic crash notification and eight airbags (front, front-side, front-knee and full-length side curtain). The Ford MyKey system is also standard, allowing owners to set electronic limits for other drivers.
Optional electronic aids include a blind spot monitoring system, forward collision warning (bundled with adaptive cruise control), rear cross-traffic alert, and a 180-degree corner-view camera system.
The Edge was awarded the full five stars overall in government crash tests, including five for front impacts and the same for side impacts. In tests carried out by the Insurance Institute for Highway Safety, the Edge scored the highest rating of Good in all categories except for the small-overlap frontal-offset, where it took the second-best score of Acceptable.

Behind the Wheel

This is one of the nicest midsize crossover cabins for the price, with attractive surfaces and high-quality materials almost everywhere. There’s plenty of room for four adults (or five at a pinch) to enjoy the exceptionally smooth and quiet ride. For a tall, heavy vehicle, the Edge displays excellent body control, retaining its composure even through quick corners.
The base turbo 4-cylinder is more than adequate for most situations and its fuel economy is a big plus, but the Sport’s spirited acceleration could tempt enthusiastic drivers. The standard paddle shifters are a nice touch, although the automatic transmission’s downshifts are sometimes slow and unrefined.


IF YOU’RE THE getaway driver, seeing the cops coming after you in a fleet of hybrids may be a reassuring sight. What, they’re gonna chase me down in those things? But, as the triumphant officers will surely tell you as you sit in your cell, pairing an electric motor with a petite gasoline engine doesn’t just make a car eco-friendly. It can make it faster off the line, not to mention more comfortable, and practical for police purposes.
Ford’s betting the advantages of hybrids are enough to convince cops around the country to buy its new Police Responder Hybrid Sedan—the first ever “pursuit rated” hybrid. To earn its badge, this beefed up Fusion braved speed and handling trials, raced over 8-inch curbs, blasted through a railroad crossing at 30 mph, sprinted and screeched to a halt.
It got through it all thanks to a series of upgrades. Ford’s police vehicle engineering team added a heavy duty suspension, extra cooling, and ditched fancy alloys for basic wheels and hubcaps. They played Santa’s elves with the police wish list: Bullet proof doors. Front seats anti-stab plates, and slim side bolsters, to better fit officers wearing equipment belts. A wipe clean rear seat. A pre-drilled hole in the windscreen surround for a spotlight.

Despite all the heavy enhancements, the cruiser delivers 38 miles to the gallon (the standard Fusion Hybrid does 42), compared to the current Police Interceptor’s 18 mpg.

“Patrol vehicles are a police officer’s office,” LAPD chief Carlie Beck said in a statement. “We expect them to not only be economically and environmentally efficient but also an effective tool for fighting crime in major metropolitan areas.”
The Responder Hybrid Sedan runs a two-liter engine coupled to an electric motor. The car can run in electric-only mode up to 60 mph (for short periods), useful for quiet patrolling. But when the driver mashes the accelerator, the car’s computer dials in “pursuit mode,” firing up the gas engine and reconfiguring vehicle systems to deliver maximum performance. Engineers retuned the regenerative braking to aggressively charge the battery whenever the vehicle slows, so that there’s always some charge left for the next acceleration boost.
Ford has been making cop cars since the 1920s, and its Crown Victoria reigned supreme for years. But competitors have grabbed chunks of the market—notably Dodge with the Charger—and the automaker sees the hybrid as a way to stay competitive. Each hybrid car could save police $3,800 a year in fuel. Regenerative braking reduces brake wear, and because the engine isn’t always running, you don’t need to change the oil so often. Plus, there’s the question of comfort. A 10-hour shift spent sitting in a car gets way nicer if the vehicle isn’t idling and vibrating the entire time. Plus, less time at the pump means more time at the donut shop.
And for the folks who mock the Left Lane Prius, crawling along at 50 mph on the freeway, there will be a brutal irony in being chased and pulled over for speeding around it by an officer in a hybrid.

Worth the 8 hour drive to Mullinax Ford of Mobile! 

Congratulations to Mr. Kendall Hiebert regarding the purchase of his 2016 #Ford #SuperDuty #F250 #TruckPurchase! 
Kendall made the 8 hour drive over all the way from #Acadia, #FL to conduct business! 
Thanks so much for your patronage with driving over 8 hours to conduct business and enjoy your #FordCertified Super Duty Truck! 

Large pickup trucks are moving onwards and upwards on the green front

The 2017 Ford F-150 is The Only ‘Green’ Full-Size Pickup currently. 

Large pickup trucks are never environmental-friendly as their large size and hauling purposes require great amount of energy. This basically explains why large pickup trucks are always looking bad on the emissions front when compared to ordinary cars.
So when the Ford F-150 became the first large pickup truck in history to be part of American Council for an Energy-Efficient Economy’s “Greener Choice” list this year, we can’t help but to be completely surprised by it.
The energy regulators specifically voted the F-150 4×2 that relies on the 2.7L EcoBoost V6 engine. This particular model is able to return 19mpg city, 26mpg highway and 22mpg combined. For a large pickup truck, the figures are truly impressive as they are marginally better than how it was 5 years ago.
If you think that this is the best Ford can achieve with the F-150, wait till you hear about the F-150 Hybrid that is being developed by the company as we speak. But of course, that story is reserved for another day.